Australian Mattress Market Analysis
Sales in the Australia mattress market have been growing steadily since 2016. According to the Australia Bureau of Statistics, total sales in the Australian mattress market in 2019 were 1.48 billion Australian dollars, up 5.5% from 2016.5%。
In addition, sales in the Australia mattress market are forecast to reach 1.6 billion Australian dollars in 2021, with a growth rate of 3.8%。 In the Australia mattress market sales channels, retailers are the most important sales channels. According to industry sources, retailers account for more than 60% of mattress sales. Followed by online sales channels and wholesalers. With the popularity of e-commerce in Australia, more and more consumers choose to buy mattresses online, and this trend will continue to grow. In the brand competition in the Australia mattress market, Sealy, Sleepmaker and King Koil are the most famous brands in the market. They all have many years of production and sales experience, producing high-quality mattress products and gaining a good reputation in the market. In addition, as people’s demand for healthy sleep continues to increase, some emerging brands have begun to emerge, focusing on sleep science and technology, launching more ergonomic mattress products, such as Koala, Ecosa, etc.
market trend Key trends in the Australia mattress market include sustainability, customisation and intelligence.
First, sustainability has become an important trend in the Australia mattress market. With the increasing concern of consumers for environmental and social responsibility, more and more consumers are beginning to pay attention to the environmental protection of products. Mattress manufacturers in Australia have started using sustainable materials such as organic cotton, bamboo fibre and renewable energy to reduce their environmental impact. Some manufacturers have also implemented waste recycling programs to recycle old mattresses and reduce waste.
Secondly, customization has become another important trend in the Australia mattress market. As consumers demand for comfort and personalization increases, more and more manufacturers are beginning to offer customized services, such as tailoring mattresses to customers ‘body shape and sleep habits. This not only improves product quality and comfort, but also improves customer satisfaction and loyalty.
Finally, intelligence is another important trend in the Australia mattress market. As technology continues to advance, more and more mattress manufacturers are beginning to introduce smart mattresses, such as mattresses that can adjust hardness, temperature and height, and mattresses equipped with sleep monitors. These intelligent products not only improve the quality and comfort of sleep, but also help consumers better understand their sleep habits and physical conditions.
market prediction
It is expected that the future development of the Australian mattress market will maintain a steady growth trend. On the one hand, with the improvement of the living standard of the Australian people and the increasing attention to health, consumers’ demand for high-quality, high-comfort mattresses will continue to grow. On the other hand, with the continuous advancement of technology and the increasing demand of consumers for intelligent products, the potential of the smart mattress market will be gradually released。
In addition, with the aging trend in Australia becoming more and more obvious, the mattress market will face more opportunities and challenges. According to statistics, the proportion of people aged 65 and over in Australia has reached 15%, which is expected to increase to 21% by 2031. This trend will lead to greater market demand, but also requires mattress manufacturers to continuously improve the comfort and support of products to meet the needs of the elderly.
In summary, the Australia mattress market has stable sales growth and high brand competition, and market trends include sustainability, customization and intelligence. In the future, the market will continue to grow steadily, driven by consumer demand and technological innovation. At the same time, as the trend of population aging intensifies, mattress manufacturers also need to pay more attention to the support and comfort of products to meet the needs of the elderly.
For Australian mattress wholesalers, they need to have a deep understanding of market development trends and future development directions in order to adjust and optimize their products and sales strategies to seize market share. Among them, sustainability and intelligence are the key development directions. Wholesalers need to focus on launching environmentally friendly, customized and intelligent products that meet consumer needs, and improve market competitiveness through marketing and brand building.
the Australia mattress market has stable sales growth and high brand competition, and market trends include sustainability, customization and intelligence. In the future, as consumers ‘demand for high-quality, high-comfort and intelligent products continues to increase, the potential of the market will be gradually released. For mattress wholesalers, they need to have an in-depth understanding of market trends and consumer needs to optimize product and sales strategies to improve market competitiveness and customer satisfaction.
